How Can We Fight For Real Food?

How can we stand against a genetically modified industrial and political food complex?


I posted a snarky comment on FaceBook that sparked discussion about how to fight for real food. My friend Sharon was kind enough to ask what I think we can do about the situation. Here is what I think:

There are lots of ways we can take action. The best thing I think we can do is support local Farmers Markets and vegan, organic, and farm-to-table restaurants.

Here is something else: for the past few years, I have curtailed my support of multiple charities in favor of one or two I care deeply about. Shopping local helps me avoid some of the “forced charity” I already rail against (Big Box stores and brands should not dictate how much charity I give to which organizations). Rather than giving a dollar to the Salvation Army cup and a few cents in the cash register change cups for children with cancer or spare change for breast cancer, a quarter for people with MS, etc… I combine all my giving for maximum impact on one or two charities or projects I care deeply about and gave BIG donations to them. Last year, for example, it was to help make one of my favorite stores, Tree Huggers (a local vegan bulk grocery store that promotes zero waste), and Cult Pizza (a local vegan pizza restaurant being pioneered by Ryan Cappelletti who also started Bartertown, another vegan local produce restaurant).

Kickstarter is a great way to find or create local projects to support. You can contribute as little or as much as you want. In my opinion, I have more impact by making one or two large donations to one or two causes I am passionate about rather than donating to many small causes distributed across many venues.

Finally, I focus on living a minimal lifestyle with less consumer goods so more of my money can be used to enjoy organic and locally produced food. I don’t need a huge stereo system, multiple gaming consoles, and jewelry. Those are not things that truly enrich my life or my health. Food and experiences shared with friends and family are far more beneficial. I can’t tell you about the video games I played in 2005, and none of them were really important, but I will never forget the trip to Lebanon I took with my father or the meal we ate high up in the mountains, surrounded by pine trees. That was a much better return on my investment in both time and money than my X-box was.

So that’s a start, but it is also important to recognize we have a misconception about food. As Michael Pollan has pointed out eloquently in his books, many people wonder why eating organic or buying from Farmers Markets is SO expensive. That is the wrong question. We should be wondering instead, how on earth a burger from McDonald’s can be so cheap. A fast food burger is assembled from meat imported from many countries. A typical McDonald’s burger has more than 40 ingredients in it (follow the link–I counted them), including the bun, pickles, ketchup, mustard, meat, plus assembly, transportation to the restaurant, storage, and the overhead of the restaurant itself–lights, rent, utilities, wages, benefits, etc… How is it possible McDonald’s can afford to charge a DOLLAR for that, and still make a profit? What, exactly, are you eating when you are not eating local, organic, and real food? Yikes.

Maybe Monsanto and similar companies have a place in the world, though it is debatable. They may seem evil from where we are looking but they have an opportunity to create “food” through bio-technology that can end hunger in the world. If we can show Monsanto, Cargill, and others through conversation and action that they do not have a market or profit margin in the U.S. big enough to warrant their mono-culture take-over, then we might be able to persuade them to find other ways to generate revenue with absurdly cheap “sort-of” nutrition in places where it might be considered a boon. Perhaps then we can all win. Technology and Politics are not inherently evil; it is what we do with them that matters.

But, you know… it takes action and conversations with and through our senators and local artisans and farmers to make significant transformation happen. As with any major change–personal, political, local, or global, it can be done.


We just have to be willing to do the work.

Want to talk about it? Leave a comment!